In this case it's a ten card set of Zippo. Jim Zippo, that is. I can't say I'd ever heard of him before I bought the cards (I don't think he was ever on the air in Chicago) but I'm sure some of you have. Here's a link to his website that among other things features these cards and another set as well.
They're goofy cards and the stock is a bit thin but I think they're great.